In today's episode, Kate Strachnyi— author of the new book ColorWise — opened my eyes to the vastly underutilized power of the intentional use of color in data visualizations. Now you can harness its power too!

Kate:
• Is a multi-time data science book author.
• Her latest book, ColorWise, was published by O'Reilly Media: It’s a beautiful, comprehensive guide to the effective use of color when communicating data visually.
• Founded the DATAcated Circle, a community of data professionals committed to engaging and learning together.
• Is a megastar on LinkedIn where she has over 170k followers and was twice recognized as a LinkedIn Top Voice for Data Science & Analytics.
• Is big into long-distance running; her longest to date was a 50-mile (!!!) ultramarathon in New York’s Central Park.

Today’s episode should appeal to technical and non-technical folks alike because I suspect that pretty well any listener of this show presents data and could benefit from learning how to do so more effectively with the intentional use of color.

In today’s episode, Kate details:
• Why the intentional use of color matters.
• What thought process you should follow to select a color scheme for a visualization.
• Special considerations for color choice, such as accessibility, cultural understanding, and due to human psychology.
• How to effectively use multiple visualizations together in a document, presentation or dashboard.
• Her favorite data viz tools.

Want a free digital copy of ColorWise? The first five people to comment on this post that they want one, get one! Thanks to O'Reilly's Suzanne Huston for offering this to our listeners

If you miss out on one of the five copies, you can use my special code "SDSPOD23" to get a free 30-day trial of the O'Reilly platform and read the book there.

The SuperDataScience podcast is available on all major podcasting platforms, YouTube, and at SuperDataScience.com.