My guest this week is Kris Tait, who fills us in on how data and machine learning have transformed — and will continue to transform — marketing, enabling even small firms to effectively target customers and grow their revenue.
In this episode of the SuperDataScience show, we cover:
• What performance marketing is
• The rapidly shifting digital marketing ecosystem, as well as how data and ML can mitigate the risks associated with these changes
• The sweet spot for augmenting human marketers' skills with machines
• How any firm should define metrics to maximize return on marketing investment, thereby ensuring broader commercial success
• The most useful modern data science tools for global digital marketing
Kris is the managing director for the US at Croud - Performance Marketing Agency of the Year, an innovative marketing agency that is driven by data analytics and machine learning algorithms.
Listen or watch here.
